Correspondence: Sandra Veinberg, Riga International School of Economics and Business Administration (RISEBA), Faculty of Public Relations and Advertising Management, Riga, Latvia; Senior Researcher at Liepaja University, Institute of Management Sciences, Liepaja, Latvia.
This paper examines media mediation, media effects and their impact on the literacy of the public sphere. To examine the medial text and media mediation´s impact on various journalistic fields in different countries, I analyse during the current moment of “the global hunting” around WikiLeaks‟ founder Julian Assange. As the source, I use 764 published
articles in newspapers and online media from six different countries: Sweden, UK, Ecuador, Russia, Latvia and Malaysia. The objective was to test the intertextuality with using of qualitative research. The period for analysis is the last 1.5 years (2012 – 2013, 04).
Results of my research show that the majority of articles demonstrate evidence of demonstrative rhetoric, despite the fact that “the Assange case” actually was a purely legal process and therefore demanded of the mass media factual, legal analysis of the situation.
My conclusion shows that here we can see a new, obvious signs of the new way of deliberate censorship by means of linguistic expression. This shows that a very special kind of censorship is implicit in the mission of the global media.
Keywords: media effects, International Relations, Public Relations, media mediation, censorship